Independent Publishing Paywalls Change More Than Revenue An essay on how asking readers to pay reshapes the relationship between a publication and the audience it serves. The relationship changes the moment money enters the picture.
Independent Publishing Notes on Newsletters A field note collecting small, practical observations about running a newsletter as an independent editor and publisher.
Independent Publishing Featured The Economics of Small Magazines A feature on the real numbers behind small independent magazines, and why most of them were never trying to scale. Most of these publishers were never trying to get bigger.
Members only Independent Publishing The Newsletter Is Not a Backup Plan An argument for treating the newsletter as a publication's primary relationship, not its fallback communication channel.
Independent Publishing Small Print Runs A field note on what changes creatively and financially once a print run drops down to a few hundred copies instead of thousands.
Independent Publishing Relaunching a Magazine on a Modest Budget A representative case study on relaunching a struggling magazine with a small budget and a considerably narrower editorial focus.
Independent Publishing How Independent Publishers Are Learning to Compete Without Getting Bigger An essay on how small publishers find leverage through focus and reader trust rather than pursuing growth for its own sake over time.
Independent Publishing Building an Audience Before a Product An essay on why durable publishers tend to build a readership first, then work out the eventual product with that audience in mind.